TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles and perspectives 
SN  - 9780071108119
AV  - HF5415.1 .B43 2007
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill / Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and index
ER  -