TY  - BOOK
AU  - Belch
TI  - Cram101 textbook outlines to accompany Advertising and promotion
SN  - 9781428804951
AV  - HF5823  .B387 2007
CY  - [United States] : Academic Internet Publishers (AIPI), 2007
KW  - marketing
KW  - advertising and promotions
ER  -