TY - BOOK AU - Hartman,Harvey TI - A brand called hope: : reimagining consumer culture / SN - 9780615226996 AV - HF5415.3 H35 2008 PY - 2008/// CY - Bellevue, Washington PB - The Hartman Group, KW - Consumer behavior KW - Consumers KW - Attitudes KW - Food KW - Marketing ER -