TY - BOOK AU - Wittenberg-Cox,Avivah AU - Maitland,Alison TI - Why women mean business / SN - 9780470749500 AV - HD6053 .W54 2009 U1 - 331.4 22 PY - 2009/// CY - Hoboken, NJ : PB - Wiley, KW - Businesswomen KW - Success in business KW - Discrimination in employment N1 - Includes bibliographical references (p. 327-340) and index; Womenomics -- Most of the talent -- Much of the market -- Becoming "bilingual", what companies can do -- Seven steps to successful implementation -- Culture counts, what countries can do -- Figuring out females -- Tomorrow's talent trends : today "women friendly" means "people friendly" -- Conclusion, from better business to a better world? ER -