Hartman, Harvey <br/><br/>
Reflections on a cultural brand :    connecting with lifestyles 

 - Washington :   Hartman Group,    2003. 
 - 81 p. :    ill. ;    26 cm. 
<br/><br/><label>ISBN: </label>9780979503337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Public opinion<br/>Branding (Marketing)<br/>Motivation research (Marketing)<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF5415   /  H34 2003