TY  - BOOK
AU  - Hartman,Harvey
TI  - Reflections on a cultural brand : :  connecting with lifestyles
SN  - 9780979503337
AV  - HF5415   H34 2003
PY  - 2003///
CY  - Washington
PB  -  Hartman Group, 
KW  - Brand name products--Public opinion
KW  - Branding (Marketing)
KW  - Motivation research (Marketing)
KW  - Consumers' preferences
ER  -