TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management : :  a complete action kit of tools and techniques for achieving profitable key supplier status / 
SN  - 9780749441692
AV  - HF5438.8.K48   C47 2004
U1  - 658.8/04   22
PY  - 2004///
CY  - London ; ,  Sterling, VA : 
PB  -  Kogan Page, 
KW  - Selling
KW  -  Key accounts
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references (p. 350-351) and index
ER  -