Handbook of product placement in the mass media :    new strategies in marketing theory, practice, trends, and ethics /  
Mary-Lou Galician, editor. 
 - New York :    Best Business Books,    c2004. 
 - 288 p. :    ill. (some col.) ;    23 cm. 
<br/><br/><label>ISBN: </label>0789025345 (hard cover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product placement in mass media.<br/>Subliminal advertising -- United States.<br/>Advertising -- Moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF6146.P78   /  H36 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1