TY  - BOOK
AU  - Galician,Mary-Lou
TI  - Handbook of product placement in the mass media : :  new strategies in marketing theory, practice, trends, and ethics / 
SN  - 0789025345 (hard cover : alk. paper)
AV  - HF6146.P78   H36 2004
U1  - 659.1   22
PY  - 2004///
CY  - New York : 
PB  -  Best Business Books, 
KW  - Product placement in mass media
KW  - Subliminal advertising
KW  -  United States
KW  - Advertising
KW  -  Moral and ethical aspects
ER  -