Destination branding :  creating the unique destination  proposition / 
[edited by] Nigel Morgan and Annette  Pritchard, Roger Pride 
 - Amsterdam :  Butterworth-Heinemann,  c2010 
 - xxxvii, 314 p. :  ill. ;  24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Tourism<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>G155.A1  / D4778 2010