Linoff, Gordon S. <br/><br/>
Data mining techniques :    for marketing, sales, and customer relationship management /  
Gordon S Linoff, Michael J Berry. 
 - 3rd ed. 
 - Indianapolis, IN :    Wiley Pub.,    2011. 
 - xl, 847 p. :    ill. ;    24 cm. 
<br/><br/> Berry's name appears first on the 2nd ed.  Includes index. 
<br/><br/><label>ISBN: </label>9780470650936 (pbk : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing -- Data processing.<br/>Business -- Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.125   /  .B47 2011