Martin, Dennis G. <br/><br/>
Media flight plan 6:   a strategic approach to media planning theory and practice 

 - 6th ed. 
 - Provo, Utah :   Deer Creek Pub.,   2011 
 - 151 p. :   ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>978096325196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising layout and typography<br/>Advertising media planning--Mathematical models
<br/><br/><label>LC Class. No.: </label>HF5826.5  /  .M37 2011