TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780071284400
AV  - HF5823 .B387 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references (p. 783-813) and  indexes
ER  -