Funk,Daniel C. <br/><br/>
Consumer behaviour in sport and events :  marketing action/ 
Daniel C. Funk 
 - 1st ed 
 - Amsterdam ;  Boston :  Butterworth-Heinemann/Elsevier,   2008 
 - xvii, 247 p. :  ill. ;  23 cm 
 - Sport marketing series .
 - Sport marketing series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750686662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>GV716  / .F86 2008