Bowdery, Rob Copywriting / Rob Bowdery - Lausanne : New York : AVA Academia ; Distributed in the USA by Watson-Guptill Publications, c2008 - 175 p. : col. ill. ; 23 cm - Basics advertising ; 1 . ISBN: 9782940373680 (pbk.) Subjects--Topical Terms: Advertising copy LC Class. No.: HF5825 / .B69 2008