Yopp, Jan Johnson. <br/><br/>
Reaching audiences :  a guide to media writing / 
Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg. 
 - 5th ed. 
 - Boston :  Pearson Allyn & Bacon,  c2010. 
 - xiv, 369 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205693108 0205693105 
<br/><br/><label>LCCN: </label>2008048623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Mass media--Audiences.
<br/><br/><label>LC Class. No.: </label>P96.A86  / M38 2010 
<br/><br/><label>Dewey Class. No.: </label>808/.066302