Altstiel, Tom. <br/><br/>
Advertising creative :    strategy, copy, design /  
Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. 
 - 3rd edition. 
 - Los Angeles :    SAGE Publications,    [2013] 
 - xxii, 420 pages :    illustrations (some color) ;    28 cm 
<br/><br/>Includes bibliographical references (p. 395-410) and index. 
<br/><br/><label>ISBN: </label>9781452203638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823   /  .A758 2013