TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
TI  - Advertising creative : :  strategy, copy, design / 
SN  - 9781452203638
AV  - HF5823   .A758 2013
PY  - 2013///]
CY  - Los Angeles : 
PB  -  SAGE Publications, 
KW  - Advertising
N1  - Includes bibliographical references (p. 395-410) and index
ER  -