TY  - BOOK
AU  - Davis,Melissa
TI  - The fundamentals of branding
T2  - AVA academia series
SN  - 9782940373987 (pbk.)
AV  - HF5415.1255 .D38 2009
PY  - 2009///
CY  - Lausanne, La Vergne, TN
PB  - AVA Academia, Distributed  in the USA & Canada by Ingram Publisher Services
KW  - Branding (Marketing)
N1  - Includes bibliographical references
ER  -