TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later :  a complete guide to creative ideas, strategies and  campaigns 
SN  - 9780500516232
AV  - HF5801 .B37 2012
PY  - 2008///
CY  - New York
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
N1  - Includes bibliographical references (p. 268) and index
ER  -