Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, NJ : Wiley, c2010. - 278 p. : ill. (some col.) ; 19 x 24 cm.

Includes bibliographical references.

9780470876411


Business planning.
New business enterprises.

HD30.28 / .O778 2010