TY - BOOK AU - Kaushik,Avinash AU - TI - Web analytics 2.0 : : the art of online accountability & science of customer centricity / SN - 9780470529393 AV - ZA4235 .K382 2010 PY - 2010/// CY - Indianapolis, IN : PB - Wiley, KW - Web usage mining KW - Internet users KW - Statistics KW - Data processing KW - Internet marketing N1 - Includes index ER -