E-business & e-commerce management : strategy, implementation and practice /
E-business and e-commerce management
Dave Chaffey.
- 5th ed
- Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011.
- xxxi, 733 p. : col. ill., col. map ; 27 cm.
Includes bibliographical references and index.
9780273752011 (pbk.)
Electronic commerce. Business enterprises -- Computer networks.