Chaffey, Dave, 1963-

E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 5th ed - Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011. - xxxi, 733 p. : col. ill., col. map ; 27 cm.

Includes bibliographical references and index.

9780273752011 (pbk.)


Electronic commerce.
Business enterprises -- Computer networks.

HF5548.32 / .C472 2011