Meyers, Herbert M. <br/><br/>
The marketer's guide to successful package design / 
Herbert M. Meyers, Murray J. Lubliner. 
 - Lincolnwood (Chicago), Ill. :  NTC Business Books,  c1998. 
 - xvii, 281 p. :  ill. ;  27 cm. 
<br/><br/> "American Marketing Association." 
<br/><br/>Includes bibliographical references (p. 269-272) and index. 
<br/><br/><label>ISBN: </label>0844234389 
<br/><br/><label>LCCN: </label>97050260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging.<br/>Marketing.<br/>Packaging--Design.
<br/><br/><label>LC Class. No.: </label>HF5770  / .M46 1998