McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald. 
 - 6th ed. 
 - Oxford :  Butterworth-Heinemann,  2007. 
 - xvii, 675 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Previous ed.: 2002.  Includes index. 
<br/><br/><label>ISBN: </label>9780750683869 (pbk.) 0750683864 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369183 2007 
<br/><br/><label>Dewey Class. No.: </label>658.802