TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 9780750683869 (pbk.)
AV  - HF5415.13 .M369183 2007
U1  - 658.802 22
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
N1  - Previous ed.: 2002; Includes index
ER  -