TY  - BOOK
AU  - Ellson,Tony
TI  - Culture and positioning as determinants of strategy :  :  personality and the business organization /  
SN  - 9781403917515
AV  - HF5415.13  .E45 2004
PY  - 2004///
CY  - Houndmills, Basingstoke, Hampshire ;  ,  New York :  
PB  -  Palgrave Macmillan,  
KW  - Marketing
KW  -  Management
KW  - Corporate culture
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 245-263) and index
ER  -