Consumer behavior analysis :  (a) rational approach to consumer choice / 
edited by Donald A. Hantula and Victoria K. Wells. 
 - London :  Routledge,  2013. 
 - ix, 255 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415519205 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Psychology--Social aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32   / .C6585 2013