TY  - BOOK
AU  - Hantula,Donald A.
AU  - Wells,Victoria K.
TI  - Consumer behavior analysis: (a) rational approach to consumer choice 
SN  - 9780415519205 (hbk)
AV  - HF5415.32  .C6585 2013
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Consumer behavior
KW  - Psychology
KW  - Social aspects
N1  -  Includes bibliographical references and index
ER  -