Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - Second edition. - Hoboken, New Jersey : Wiley, [2012] - viii, 246 pages : illustrations (chiefly color) ; 23 cm

Includes bibliographical references (pages 233-234) and index.

9781118027066 (pbk. : acid-free paper)


Packaging -- Design.

TS195.4 / .K65 2012