TY  - BOOK
AU  - Klimchuk,Marianne Rosner
AU  - Krasovec,Sandra A.
TI  - Packaging design :  :  successful product branding from concept to shelf /  
SN  - 9781118027066 (pbk. : acid-free paper)
AV  - TS195.4  .K65 2012
PY  - 2012///]
CY  - Hoboken, New Jersey :  
PB  -  Wiley,  
KW  - Packaging
KW  -  Design
N1  -  Includes bibliographical references (pages 233-234) and index
ER  -