Trias de Bes, Fernando,  1967- <br/><br/>
Winning at innovation :  the A-to-F model / 
Fernando Trķas de Bes & Philip Kotler. 
 - Basingstoke [England] :  Palgrave Macmillan,  2011. 
 - xvi, 272 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 253-259) and index. 
<br/><br/><label>ISBN: </label>9780230343436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.
<br/><br/><label>LC Class. No.: </label>HD45   / .T75 2011