TY  - BOOK
AU  - Trias de Bes,Fernando
AU  - Kotler,Philip
TI  - Winning at innovation: the A-to-F model 
SN  - 9780230343436
AV  - HD45  .T75 2011
PY  - 2011///
CY  - Basingstoke [England]
PB  - Palgrave Macmillan
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references (p. 253-259) and index
ER  -