Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 15th ed 
 - Upper Saddle, N.J. :  Pearson,  c2014 
 - 716 p. :  col. ill. ;  30 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273786993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / .K636 2014