TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273786993
AV  - HF5415  .K636 2014
PY  - 2014///
CY  - Upper Saddle, N.J.
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -