Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf
- Nineteenth Edition
- New York : McGraw-Hill/Irwin, [2014]
- xlviii, 366 pages : color illustrations ; 27 cm
global edition.
Includes indexes.
9781259011801
Strategic planning. Strategic planning -- Case studies.