TY - BOOK AU - Hedin,Hans AU - Hirvensalo,Irmeli AU - Vaarnas,Markko TI - The handbook of market intelligence : : understand, compete and grow in global markets / SN - 9781118923627 AV - HD38.7 .H44 2014 PY - 2014/// CY - Hoboken : PB - Wiley, KW - Business intelligence KW - Case studies KW - Marketing research N1 - Includes bibliographical references and index ER -