TY  - BOOK
AU  - Cravens,David W.
AU  - Le Meunier-FitzHugh,Kenneth
AU  - Piercy,Nigel
TI  - The Oxford handbook of strategic sales and sales management /  
SN  - 9780199664610
AV  - HF5415.13 .O97 2011
PY  - 2011///
CY  - Oxford ;  ,  New York :  
PB  -  Oxford University Press,  
KW  - Marketing
KW  -  Management
KW  - Sales management
N1  - Includes bibliographical references and index
ER  -