Poynter, Ray. <br/><br/>
The handbook of mobile market research :     tools and techniques for market researchers /   
Ray Poynter, Navin Williams, Sue York. 
 - Chichester, West Sussex, United Kingdom :     John Wiley and Sons, Inc.,     2014. 
 - xi,295 p. :   29 cm. 
<br/><br/><label>ISBN: </label>9781118935620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Mobile commerce.<br/>Mobile communication systems.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P659 2014