TY - BOOK AU - Poynter,Ray AU - Williams,Navin AU - York,Sue TI - The handbook of mobile market research : : tools and techniques for market researchers / SN - 9781118935620 AV - HF5415.2 .P659 2014 PY - 2014/// CY - Chichester, West Sussex, United Kingdom : PB - John Wiley and Sons, Inc., KW - Marketing research KW - Mobile commerce KW - Mobile communication systems ER -