Stewart, David,     1948- <br/><br/>
The marketing pathfinder :     key concepts and cases for marketing strategy and decision making /   
David Stewart and Michael Saren. 
 - Chichester, West Sussex, United Kingdom :     Wiley,     2014. 
 - xvii, 262 pages.:   24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119961765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  -- Management.<br/>Strategic planning.<br/>BUSINESS & ECONOMICS / Marketing / General.  
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S875 2014 
<br/><br/><label>Dewey Class. No.: </label>