TY  - BOOK
AU  - Stewart,David
AU  - Saren,Michael
TI  - The marketing pathfinder :  :  key concepts and cases for marketing strategy and decision making /  
SN  - 9781119961765
AV  - HF5415.13 .S875 2014
PY  - 2014///
CY  - Chichester, West Sussex, United Kingdom :  
PB  -  Wiley,  
KW  - Marketing
KW  -  Management
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Marketing / General.
KW  -  bisacsh
N1  - Includes bibliographical references and index
ER  -