Hollensen, Svend,  <br/><br/>
Global marketing /  
Svend Hollensen. 
 - Sixth edition. 
 - Harlow, England :    Pearson,    2014. 
 - xlv, 792 pages :    color illustrations, maps ;    27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273773160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing -- Case studies.<br/>Internationale marketing. 
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2014