TY - BOOK AU - Hollensen,Svend TI - Global marketing / SN - 9780273773160 AV - HF1416 .H65 2014 PY - 2014/// CY - Harlow, England : PB - Pearson, KW - Export marketing KW - Case studies KW - Internationale marketing. KW - gtt N1 - Includes bibliographical references and index ER -