Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations /   
Jakki Mohr, Sanjit Sengupta, Stanley Slater. 
 - 3rd ed. 
 - Upper Saddle River, NJ :     Prentice Hall,     c2014. 
 - xxvi, 538 p. :     ill. ;     26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292040332 
<br/><br/><label>LC Class. No.: </label>HC79.H53  / M64 2014