TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta,Sanjit
AU  - Slater,Stanley F.
TI  - Marketing of high-technology products and innovations /  
SN  - 9781292040332
AV  - HC79.H53 M64 2014
PY  - 2014///
CY  - Upper Saddle River, NJ :  
PB  -  Prentice Hall,  
N1  - Includes bibliographical references and index
ER  -