Belk, Russell W.
Qualitative consumer & marketing research /
Russell Belk, Eileen Fischer and Robert V. Kozinets.
- London : SAGE, 2013.
- 234 p. : ill. ; 25 cm.
Includes bibliographical references (p. [211]-228) and index.
9780857027672
Consumers -- Research.
Marketing research.
HF5415.2 / .B453 2013