Belk, Russell W.

Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. - London : SAGE, 2013. - 234 p. : ill. ; 25 cm.

Includes bibliographical references (p. [211]-228) and index.

9780857027672


Consumers -- Research.
Marketing research.

HF5415.2 / .B453 2013