TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing : :  how to create, win, and dominate markets / 
SN  - 0684850338
AV  - HF5415.13   .K638 1999
PY  - 1999///
CY  - New York : 
PB  -  Free Press, 
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references (p. 229-233) and indexes
ER  -