Dalrymple, Douglas J <br/><br/>
Basic marketing management / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - 2nd ed. 
 - New York :  Wiley,  c2000 
 - xiii, 341 :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471353928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D314 2000