Wilcox, Dennis L. <br/><br/>
Public relations :  strategies and tactics / 
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. 
 - 11th ed. 
 - Boston :  Pearson,  2015. 
 - xxvi, 598 p. :   col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 570-577) and index. 
<br/><br/><label>ISBN: </label>9781292056586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM1221  / .W55 2015